I kind of gave up on the general electorate after 2000 when the consensus was that, yes, Gore was better qualified in every single way than Bush, but he was a kind of a know-it-all whereas Bush was someone you could imagine sitting around having a beer with, and voters liked that. I just wanted to smack every single one of them, yelling, "When are you ever going to be invited to have a beer with the President, you dumb shmuck?" Since then all I ever hear pundits talk about every presidential cycle is some nebulous quality called "electibility" which determines what voters want. Whatever it is, it's a property non-white men can possess (rarely) but not ever women and certainly not women of colour.
On the plus side, this seems to be a quality which DeSantis does not have. There was an absolutely savage dissection of his lack of personality in the Daily Kos which concluded "Ron DeSantis has exactly one shot at becoming the Republican candidate for the presidency in 2024. He can win if Donald Trump dies."