Apparently my brain has nothing else to do than think about a message from nearly two years ago. Oh well.
Raphael wrote: ↑Wed Aug 03, 2022 1:12 pm
So why not simply put a Blu-Ray quality video file on a DVD, instead of using a whole new different medium?
Ryusenshi wrote: ↑Wed Aug 03, 2022 1:48 pm
Remember that Blu-Ray discs are already 15 years old. Video encoding formats have kept improving, to the point that
now it's possible to encode a Full HD film into a file that could fit on a DVD –
if you have the brand-new codec to read it, and
if your computer is powerful enough to decode it in real-time.
I think what I wrote is mostly true, but this isn't the main factor.
Imagine it's 2004. With the widespread adoption of HD TVs, there is an opportunity to release a way of playing HD videos. You have managed to develop a video encoding that can fit an entire FullHD movie on a regular DVD: let's call this format "HiRes-DVD" (HD-DVD is already taken). You can produce them with existing DVD machines. The main problem will be selling them.
The need for new players
How are customers going to read these new HiRes-DVDs? Since the physical format is the same as old DVDs, a computer with a DVD drive can read them. On a general-purpose computer, users can download your new codec and read your videos. Success! But most people want to watch movies on their TV, with a DVD player.
And here's the rub. Players are much less versatile that computers: they are very specific machines, which can only read videos encoded in a format they already know. For DVD-Video, that means the standard MPEG-2 video format (cutting-edge technology from 1995!). This means existing DVD players
will not be able to read a HiRes-DVD: they will be able to physically read the 1s and 0s on the disc, but for them, the data will be gibberish. Plus, most existing players output through a SCART or composite cable, which are not capable of carrying an HD signal.
If you want people to buy your HiRes-DVDs, you'll first have to sell them a new HiRes-DVD player anyway. This reduces the benefits of keeping the same physical format. You'll probably save money on development, since you can re-use existing drives instead of creating new ones; then again, the video encoding will be more complex so you may have to spend more on the decoding circuit.
HiRes-DVD cannot be "the same format" as existing DVDs. They will need their own ecosystem of discs and players.
Format wars and the luck factor
You weren't the only one who had the same idea, unfortunately: you will have competitors. This means you'll be involved in a format war.
Whether they're in video, audio, games, whatever, format wars are always messy, because ultimately, they're a chicken-and-egg problem. People don't want to buy a new player/console/etc if there are no titles available for it, and editors don't want to release titles in a new format if nobody has the player for it. As the developer of a new format, how do you break the circle? A successful launch is a priority: you first want to get several editors onboard, then release your new player with as many titles as possible to convince people to buy it. Then, if you're lucky, the public buys the player; more editors see an installed base and release more titles; this encourages more people to buy your player; the success snowballs and you're rich. On the other hand, a botched launch can doom your format, even if it's technically fine.
If we go back in time: DVDs were a success, but before they existed, it would have been possible to fit videos on a plain CD with lower quality. Why didn't such a format exist? Well, it did! There was a Video CD format, and it was a decent success in Asia. But it never took off in Europe or North America: people kept buying VHS cassettes, until the DVD arrived. Bad timing? No obvious improvement in video quality over VHS? Lack of protection against piracy, which discouraged editors? All of the above? Who knows.
Being technically good isn't enough. You also need luck.
About video quality
You said that the non-lawyer-approved files "keep Blu-ray quality". But... is that even true? They are in HD resolution, sure, but that doesn't guarantee they keep the full quality.
Video encodings exist because it's impractical to store every single pixel of every single frame: you'd need an entire hard drive to store a single movie. So encoding algorithms have to cheat. They will decide that some details aren't perceptible for a human eye, so they aren't worth keeping. They will detect that the background is the same for several seconds, so they will store it once and then only keep track of changes. The results may vary depending on what happens onscreen: an indoor drama with long static shots may need fewer bytes than an action flick with tons of explosions and cuts every two seconds, even if they have the same length.
Because of those factors, encoding programs can be adjusted. They can save space by degrading the level of detail somewhat: some movements may be simplified, some quick-moving objects may appear blurry, some compression artifacts may appear, etc. So you
can fit a Full HD movie in a 4 GB file, but the quality may not be optimal.
Is this loss of quality acceptable? Well, it depends. For someone who disregarded their lawyer's advice, went to a shady site, and chose the file that would download faster? Probably yes. For someone who bought your brand-new HiRes-DVD player, plugged it into their brand-new FullHD TV, and popped a brand-new HiRes-DVD copy of their favorite movie? Probably no. (Unless their favorite movie is one continuous shot of two people talking while sitting on a couch. Hey, I'm not judging.)
Compared to a high-capacity disc format, your product risks being seen as the cheaper, lower-quality option.
Blu-Rays exist because Sony pushed for them
In 2005, there were two competing standards for HD discs, both with higher density than DVDs: Blu-ray developed by Sony, and HD DVD developed by Toshiba. Both constructors had their own motivations, but ultimately, Sony won, so I'll concentrate on them.
Back in 2000, Sony had a huge success with the PlayStation 2: part of its appeal was that DVDs were just starting to take off, and the console doubled as a DVD player. (I know that's how
I convinced my parents to buy one!) So, Sony wanted to replicate this success with the PlayStation 3, which doubled as a player for their new Blu-ray format. They invested a lot of money into it, and even sold the console at a loss for a few years.
At first, results were mixed: sales of the PS3 lagged against its console competitors, the Wii and the Xbox 360; people who had just upgraded their collection from VHS to DVD were not eager to upgrade it again to Blu-ray. But Sony stuck to their guns, and they did manage to drive HD DVD out of the market. Blu-rays may not have survived, if they hadn't been supported by such a giant as Sony.
Bottom line
In the end, your idea is far from stupid. None of the reasons above totally preclude the existence of a format similar to our hypothetical HiRes-DVD: it
could have existed,
if someone had developed it, marketed it, and successfully launched it. Heck, it's possible that some manufacturers did work on something similar for a while, but eventually canned it.
You may notice that your idea is exactly what happened ten years later in 2016. 4K Blu-rays are actually the same physical storage format as regular Blu-rays, just with a more modern encoding.