A placeholder term is a word with no meaning you use it to stand for a thing when you can't remember the name, or just any instance of something of a certain type. Examples would be English thingamobob/watchamacallit, Salvadoran Spanish volado 'watchamacallit' (or the cutesier coso, or the pejorative babosada). They can also be used for imaginary places or people, e.g. German Hintertupfingen 'bumfuck nowhere', English so-and-so.
Since the Hebrew geresh mark (or "chupchik") is even smaller than a yod (to recall that famous quote of Jesus'), presumably this just means 'watchamacallit'.